The Weaver Network is beginning to appear across West Yorkshire – on buses, at stops and shelters, and even in the fabric that people will sit on.
For ThreeTenSeven, it's a proud moment. We've been working closely with West Yorkshire Combined Authority to help shape the strategy, name, story and identity for the region’s new integrated transport network.
The Weaver Network will bring buses, trains, walking, wheeling, cycling and future transport modes together under one clear brand – supporting the CA’s ambition for a better-connected, more reliable and easier-to-use transport system.
A name woven from place
The name Weaver Network was chosen through a collaborative process that brought together regional leaders, transport stakeholders and creative voices. ThreeTenSeven co-delivered the naming workshop alongside Poet Laureate Simon Armitage, in which the name was decided.
The idea is simple but rich: a network made of threads, connecting people and places across West Yorkshire.
It also draws directly from the region’s textile heritage and its cultural diversity. That story is now becoming visible in the real world, with the CA announcing that Camira will produce distinctive seat covers for Weaver Network buses, using wool sourced from British Wool in Bradford.
A brand system for a changing transport network
This was never just a logo project. Our work included the naming, positioning, brand story, messaging, brand architecture, logo and visual identity. We developed the patterns that are being used to inform wider applications, including liveries and the moquette pattern, and created launch assets, best-practice visuals, guidelines and asset packs to support rollout.
We also designed the livery for the first demo bus, helping show how the identity could work on one of the most visible parts of the future network.
The challenge was to create a system flexible enough to work across many different transport settings – from buses and stations to signage, digital information, shelters, active travel routes and future mass transit – while still feeling coherent, recognisable and unmistakably West Yorkshire.
Built through collaboration
The Weaver Network identity was shaped through extensive collaboration with West Yorkshire Combined Authority, the Mayor, local leaders, transport partners, stakeholders and the public.
Collaboration and co-design is always important in our process, but in this case, it was particularly crucial. It helped align everyone, build confidence in the changes ahead, and simplify a complex system.
A brand that belongs to the place it serves.
It’s exciting to see the emerging physical applications. The bus, stop and shelter designs, and the fabric being developed with Camira, are bringing our strategic and creative brand ideas into the real world and – soon – into daily life in West Yorkshire.
With UKREiiF in Leeds this week, it’s a great time to showcase the progress being made across the region, including the Weaver Network. The CA is presenting West Yorkshire as a world-class place to live, work and invest, with transport and infrastructure central to that story.
For us, Weaver Network is a powerful example of what civic branding can do.
At its best, it doesn't simply make things look consistent. It helps people understand change. It builds recognition and trust. It gives public infrastructure a clearer story. And it helps a region express where it has come from, and where it's going.
